A case study is a detailed analysis of a person or group, especially as a model of medical, psychiatric, psychological or social phenomena. A detailed intensive study of a unit, such as a corporation or a corporate division, that stresses factors contributing to it's success or failure. In our case we will present case studies written by our account executives - of exhibition projects, the parameters presented by the client, where we went right - and on a very few occasions how our translations were incorrect and shall we say off the beam!

GE Lightings - Case Study

Accord International Client: GE Lightings

Show: Light India International 2011

Trade Show Location: Chennai

Exhibit Size: 300sqm (25 x12 mtrs)

Description: Full customized design and fabrication with mixed material as Ply board, Wood, Acrylic, Glass, False ceiling, MDF, Sun board, Laminate, Paint fittings

Design Challenge: To create a welcoming environment that captured the attendees attention to understand based on large graphics just what it was they were offering within their new product line.

Their primary objective was to individually showcase their entire lighting range, creating a hands on experience for their customer base as well as highlighting a specific area within their booth to showcase 4 new product line.

As a leader in the industry they wanted to show dominance by creating strong branding within their booth space.

Design solution: We built a very high tech, very contemporary full customized booth arrangement, allowing for full individual product display areas with actual fitting & description panels as well as creative branding and display solutions. Offering one round casual lounge area along with open meeting areas with a large branding areas. All high quality laminated digital prints to get maximum attention of delegates and visitors.

Achievement: Best stall design and fabrication award.